Sunday, April 20, 2008

Go Green!

In today’s culture, it is plain to see that everyone wants to “go green” from the car industry to clothing stores like the gap. The world has a fixed amount of resources and today more than ever, you are constantly reminded. This may be because we need to learn how to become less dependent on foreign countries for resources. I feel as if the war with Iraq has reeved up the incentive of going green. Gas prices are constantly increasing as well as many of other products that we need but at the same time our dollar’s value falls. This war has impacted our culture by making us more aware of our need and reliance on resources. It also has made many companies re-imagine their business strategies and tactics. Recently I just got a new job and I was looking through the new hire brochure and I seen “Go Green” right on top of a page. As I read more, it wasn’t about how economically friendly the company was but actually how the company thinks about making money. I was surprised that they would use this term in this context. Money is green and people love money. And with money comes power. This green initiative may have been started because of our nations greed and demand to become self-sufficient.

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