More Ovaltine Please.

Who wants more Ovaltine? 

Remember those commercials, with the cult-like mother and group of robotic, obedient children? Well, Ovaltine has always been a part of our pop culture, even though it isn’t exactly “modern”…the product still exists on the shelves of our supermarkets, and the commercials still air on television.

Although the children aren’t damned, as the picture depicts, the commercials often portray them to be that way. It is with this robotic obedience that I find a connection to the soldiers’ mentality throughout the war.

When a soldier is fighting in combat, he must block out all emotions in order to be able to kill the enemy. In order to act in such an inhumane way, that instinctual mind state must be the only mind state that exists within the soldiers. The cult-like mother can be related to the officers commanding the troops to fight, or in a more broader aspect, can be related to the government ordering the troops to fight. Even the commanding officers must transform their emotionally stable mind states into a completely inhumane one; therefore, all the soldiers can be compared to the robotic children.

You don’t see too many soldiers crying on the sidelines because they don’t want to hurt the enemy (for “it isn’t nice”). Although some soldiers want to quit, miss their families, or simply feel as though they have had enough fighting…the overall mentality when they kill the enemy is comparable to the Ovaltine effect.

http://youtube.com/watch?v=kQ8QHGYqva0&feature=related